I pitched my music video to my class by a power point with a verbal presentation explaining my concept and my vision for my music video. After this my class and my teacher gave me feedback, this was extremely helpful as the people in my class are in the age range my target audience is for my video, so their feedback was reverent to improving my concept. A lot of the feedback was making sure I filmed enough clips whilst I was in the ‘summer holiday’ location as I would be going abroad with my actors for a week-long holiday so I wouldn’t get a -second chance to go back and re-film shots if I needed to when we arrived back to England. This was helpful as when I was filming abroad, I had a list of specific shots that I wanted to film and this was useful as it meant I wouldn’t miss an important shot in the ‘holiday’ location. I also filmed extra shots just in case I needed them during the editing process of my mock video or for the final video, this was extremely successful as I used some of the extra shots in my final music video to replace others.

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During the editing of my draft music video I received feedback from my teacher, even though he is not in my target

audience age range, I thought it would be beneficial to receive feedback from him as he has a professional opinion

that could help me improve my work. He mentioned that I needed to improve the quality of the editing by shortening

the length of the shots. This would mean the editing would keep up with the fast pace of the song as I was cutting

each shot when there was a prominent beat in the music. This feedback was useful as it would be satisfying to the

audience to see that the shot change coincides with the music of the song.

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My teacher also gave me feedback on my mock music video that the ‘bedroom’ location for the video didn’t ‘fit’ with the video and my song choice. Due to this, I made the creative decision to replace the ‘bedroom’ shots with more performance shots. The performance shots that would replace the ‘bedroom’ shots would be filmed in a white studio which my school offers to the media department. I would then add an overlay of colourful visual effects to the shots during the editing process to add an interesting and pleasing visual.

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During the editing for my final music video, my teacher gave me feedback to add more performance shots to the video as my artist should have a more focal point in the video to give more ‘branding’ to my artist. He also added that I should make some shots have a tighter framing so my artist has more presence and intensity to the audience so they can really engage with her. All this feedback was immensely helpful as it would make my video look more professional and impactful to the audience.